Case Study: How Do It All Contracting became visible online.
When
Do It All Contracting partnered with ViiB Digital in April 2024, they knew exactly what they wanted: to increase their visibility in Edmonton's competitive renovation market and start generating more qualified leads through organic search.
What they didn't know was how to get there.
Edmonton's renovation market is highly competitive, making it difficult for businesses to stand out in Google search results. Do It All Contracting understood the what (rank higher, get found by the right customers, build long-term authority online) but the how was the missing piece. They needed a real strategy, not guesswork.
Having previously worked with another marketing provider that failed to deliver the results they were looking for, they needed a long-term digital marketing partner focused on strategy, transparency, and actual growth.
That's when ViiB Digital stepped in.
Why ViiB Digital
At ViiB Digital, we believe successful marketing starts with strategy, not guesswork. We take the time to understand each client's business and goals, then build a tailored SEO approach designed for measurable, long-term growth.
Here's how we did it for Do It All Contracting.
Our Strategy
Rather than chasing quick wins, we implemented a long-term SEO strategy focused on building sustainable organic growth and improving local search visibility.
We optimised the website to improve user experience, site structure, page performance, and on-page SEO. Every page was designed to better engage visitors while aligning with Google's best practices.
We strengthened the website's local presence by targeting Edmonton and surrounding communities while improving technical performance through site health, crawlability, indexing, metadata, and internal linking, making it easier for both search engines and potential customers to find the business.
We developed and optimised service-focused content around the renovation services homeowners were actively searching for, expanding keyword coverage and improving search relevance.
We implemented an ongoing backlink and internal linking strategy to increase the website's authority, strengthen key service pages, and improve rankings for competitive search terms.
The Results
Since partnering with ViiB Digital, Do It All Contracting has grown across every major SEO metric.
- 300 Google keyword rankings improved
- 1,185 keywords now ranking in Google
- Estimated 372 monthly organic visitors
- 217 referring domains
- 338 backlinks
Do It All Contracting now ranks in the top 3 on Google for several competitive renovation searches, putting them in front of more qualified leads than ever, and establishing them as one of the region's leading renovation companies.
“Paola and her team are absolutely awesome! From the first time I met with them to discuss our company website and other strategies, I knew that both of our companies would be a great fit moving forward. Many years working together, and look forward to many more.”
- Joe, Owner
Renovations aren't just for the home.
ViiB Digital helps businesses renovate their online presence with digital visibility at the forefront.
Chat with us about updating your online presence today.
