viibdigital

Why Edmonton Businesses Need a Local Marketing Agency

paola@viibdigital.com (Paola Rohuede) — Wed, 10 Sep 2025 21:51:05 GMT

In today’s digital-centric landscape, merely having a website falls short. Edmonton businesses require a strategic, results-oriented marketing strategy to distinguish themselves from the competition. This is where a local marketing agency like Kre8tive Agency steps in.

Whether you operate a small business in Edmonton, Sherwood Park, St. Albert, or Leduc, recognizing the potential of online marketing can revolutionize your leads, sales, and overall growth.

1. Local Expertise Matters

A marketing agency based in St. Albert possesses a deep understanding of the local market, consumer trends, and search behavior that goes beyond what a national firm can offer. This invaluable local expertise means that your marketing campaigns are:

- Targeted specifically to the right neighborhoods and communities where your potential customers reside

- Optimized for local search terms and keywords that resonate with the area, ensuring that your business appears prominently in relevant searches

- Designed to appeal directly to Edmonton-area audiences, taking into account the unique characteristics and preferences of the local population

By strategically leveraging this comprehensive local knowledge, your business is significantly more likely to forge genuine connections with customers who are not just interested but actively ready to make a purchase. This creates a more effective and impactful marketing strategy that drives results and fosters lasting customer relationships.

2. Comprehensive Marketing Services in One Place

Many businesses face challenges in managing the complexities of various service providers, each offering distinct services that can create a fragmented marketing strategy. A comprehensive full-service marketing agency in Edmonton can greatly simplify this process by delivering a complete suite of solutions tailored to the specific needs of your business.

- Web Design & Development services create stunning, responsive websites that are expertly designed to convert visitors into loyal customers, significantly boosting your online presence.

- SEO & Local Search Optimization is essential for helping your business achieve a prominent ranking on Google, making it easier for potential customers to discover you during relevant searches.

- Social Media Management services produce engaging content and targeted advertising campaigns that substantially enhance your online visibility and promote community interaction.

- Lead Generation Campaigns implement focused strategies aimed at attracting and nurturing qualified leads, ultimately driving sales growth.

- Branding & Identity services play a crucial role in establishing clear messaging and captivating design that sets you apart from competitors in a crowded market.

By selecting a single, reliable partner for these various services, businesses can streamline communication, lower costs related to managing multiple vendors, and ensure that all marketing initiatives are cohesive and strategically aligned, resulting in more effective overall marketing outcomes.

3. Data-Driven Decisions

A local marketing agency doesn’t just “run ads.” We monitor performance metrics, track conversions, and adjust strategies in real-time to ensure maximum ROI. Whether it’s tracking website visits, phone calls, or form submissions, data drives every decision.

4. SEO and Online Visibility Are Essential

Over 90% of consumers start their search online. Without a strong online presence, your business risks being invisible to potential customers. Local SEO ensures your business appears in multiple searches around your area. By appearing at the top of local search results, you increase visibility, credibility, and trust.

5. Personalized Support and Long-Term Growth

Unlike large national firms, local agencies provide personalized attention. We take the time to understand your business goals and create tailored strategies for long-term growth, not just short-term results.

With Kre8tive Agency, you’re not just hiring a service—you’re gaining a partner invested in your success.

Ready to Grow Your Edmonton Business Online?

If you’re serious about expanding your reach, attracting new customers, and building a strong online presence, it’s time to work with a local marketing agency in Edmonton.

Contact Kre8tive Agency today for a free consultation, and let us show you how digital marketing can transform your business.

Want to learn more? Click Here

Key Takeaways of Google's November 2024 Core Algorithm Update

bianca.alexis@hotmail.ca (Bianca Ramirez) — Thu, 12 Dec 2024 22:28:13 GMT

Like regular intervals, Google has launched its core updates starting November 2024. It is an attempt by the search engine giant to refine the search system and enhance the quality of results. While the updates are now highlighted to the general users, they will reflect on the search engine when the complete roll-out process is finished.

The Objective of Google’s Core Update

The core updates' main goal is to improve the overall search experience. This will help reassess how content is evaluated and ranked. No matter where or which language you search in, these updates will surely affect your search results. For this reason, the core update is extremely important for leading SEO agencies in Edmonton and surrounding areas.

What Google Says

According to Google’s write-up, the core updates may not affect a large number of websites. However, you might note some specific modifications in search rankings and traffic. Fortunately, Google has also recommended the things to do when site owners observe these changes:

● Wait until the update gets completed before analyzing the impact

● Compare the traffic data before and after the updates in Google’s Search Console

● Use Google’s Self-assessment guides to evaluate the content quality

● Observe and pay special attention to pages that witness major position drops

● Focus on sustainable improvements rather than quick fixes

How to Recover and Respond?

If you own a site that gets affected due to the recent core algorithm update, you should look for appropriate actions. Google emphasizes that the recovery process may take time. This may take a few months as its system learns and validates improvements.

Specific changes do not guarantee improved results in recovering lost ranking. Google advises using dynamic search results due to evolving user expectations and continuous web content updates. You will learn more about the updates when the final roll-out is finished.

Many organizations predict modest changes compared to previous updates. You may observe daily fluctuations, but in the long run, the effects will recover with the help of suitable strategies.

If you need better guidance to understand the elements of the core algorithm updates, consult a trusted source like Kre8tive Agency and also visit Google's official link: https://www.searchenginejournal.com/google-rolls-out-november-2024-core-algorithm-update/532364/

As a premier SEO agency in Edmonton, we are renowned for crafting effective strategies tailored to businesses across Canada. We offer various plans that can help you grasp the basics of the algorithm update and keep your website in the topmost position in Google. For more information, please reach out to us here.

What Are The Rising Trends in SEO You Need to Master?

paola@viibdigital.com (Paola Rohuede) — Thu, 14 Nov 2024 20:29:29 GMT

Search engine optimisation stands as an important pillar in the world of digital marketing. All businesses and marketers are required to keep pace with the dynamic of the SEO landscape.

Knowledge of the forthcoming SEO trends and projections is crucial to the future of digital marketing. The leading SEO services in Edmonton always keep pace with the ever-evolving dynamic of the SEO landscape. Here, we have highlighted the three leading trends in the sphere of SEO

Three leading trends in the sphere of SEO

A mastery of the following trends ensures your business will get more online exposure.

Voice search optimisations

Voice search has been on the rise for the past few years. With the rising popularity of virtual assistants like Siri, Google Assistant, and Alexa, more users are depending on voice search to find products and services online. Optimising your content for voice search is extremely essential. For this purpose, you need to focus on using natural language and long-tail keywords that resemble conversational queries. An SEO agency in Edmonton can help you optimise your content for voice search.

Quality content and entity-based SEO

Content has always been a major cornerstone for SEO practices. In the past few years, Google has fine-tuned its algorithm to judge content by relevance. It prefers top-tier authoritative content that provides real value to the audience. Google continues to enhance its ability to assess the context and nuances woven into the content’s semantics. This is why content creators are encouraged to adjust their strategies by focusing on quality and deep treatment of the subject matter.

Mobile-first indexing

Google officially declared mobile-first indexing in 2019. This trend will continue to shape all SEO endeavours in the future. This implies that Google predominantly relies on a website’s mobile version for both ranking and indexing. This implies the importance of mobile optimisation in the modern SEO strategy. ‘Mobile-first’: that is the slogan for today. You need to implement responsive design principles, swift loading times and intuitive navigation. All these factors will ensure that your website is well-optimised for mobile.

Do you want to upgrade your SEO tactics to shine in the digital world? Get in touch with Kre8tive Agency, the best SEO company in Edmonton. Our seasoned SEO strategies will bring limitless exposures and revenues to your business.

Why Should You Hire a Digital Marketing Agency for Your Business?

paola@viibdigital.com (Paola Rohuede) — Thu, 07 Nov 2024 22:50:13 GMT

Digital marketing covers various services, from online marketing and branding to social media and SEO services. Many businesses thrive on different online platforms, and professional digital marketing services are essential to improving a website's visibility.

Digital marketing is highly competitive, with businesses vying for online visibility and engagement across different platforms. Thus, hiring a digital marketing agency in Edmonton can help elevate your business's online presence.

Top 5 Reasons to hire professionals for digital marketing services

Expert guidance for online presence

Professional digital marketing companies have expert and experienced teams with access to various online marketing channels. Moreover, the professional teams are always updated with the latest changes in digital marketing platforms. Thus, hiring them will elevate your business's online presence instantly. They will help you create brand recognition in no time.

Access to advanced tools and AI

Reputed companies have access to the latest tools and technologies. They also have access to AI analytics to help your business with the latest digital marketing strategies. Moreover, these companies have access to paid resources like content writing tools, SEO optimizers, competitor trackers, and automation tools that can help your business attain a quick digital presence.

Complete peace of mind

When you hire professional experts in digital marketing in Edmonton, you can be assured of your business's online success. Share your business's vision, mission, and target audience with the digital marketing experts. They will work accordingly and frame the most suitable digital marketing strategies for your business. You can get customized online marketing strategies from experts.

Cost-effective option

Hiring professional digital marketers instead of in-house teams is more cost-effective. Small and medium-sized organizations, in particular, have to bear high costs for hiring an in-house team. These organizations will also have to bear significant expenses of purchasing necessary software and employee training. On the other hand, entrusting the service to a digital marketing company involves a one-time investment with long-term returns.

Invaluable insights

The sole purpose of a business is to attract customers and elevate sales. Professional digital marketing strategies can help you attract more customers for your business. The digital marketing experts will use paid tools and paid advertisements to elevate the business's online branding. You can expect fresh marketing strategies and unbiased perspectives about the business from the professionals.

If you're looking for a professional digital marketing agency in Edmonton to improve your business's online presence, contact Kre8tive Agency . We provide high-quality digital marketing services tailored to every business's unique needs.

Why Hire A Professional Web Designer? 10 Reasons

Wed, 08 Mar 2023 20:54:45 GMT

Why hire a web designer? Having a professional website design is an essential part of any business or organization. Not only does your website reflect who you are and what you do, but it also serves as an online hub for customers and potential clients to learn more about your products and services. But creating a successful web presence is something that only some can do - enlisting the help of a professional web designer can make all the difference in achieving your goals. Here are 10 reasons why hiring a professional web design company should be at the top of your list:

1. Expertise

Professional web design companies have expertise and experience that enable them to make well-informed decisions when building a website. They understand the coding languages used designing a professionally designed website, how to optimize content for search engines, and the inner workings of content management systems.

Their skillset ensures that the final product has both functionality and appeal. Moreover, professional web designers stay up-to-date with the current trends in website design so that your website stands out from the crowd.

By choosing a professional web designer, you can be sure that your business or organization will have a modern and chic website while still serving its primary purpose - to display the services or products you offer.

2. Cost-Effective

Far too often, potential clients are deterred from hiring a professional web designer for web design because they assume it will be too expensive or even because they believe that they will be given a poorly designed website.

However, these clients need to realize that, in most cases, designing and maintaining your own website through an experienced professional is much more cost-effective than going the DIY route.

A professional web designer often provides competitive rates, so regardless of budget size, you can find one willing to work with you on coming up with something that fits your financial needs.

Not only does this mean that you're likely to end up paying less in the long run for quality services, but it also helps ensure that your site stays properly without needing lots of costly upgrades later.

3. Quality Design

A visually appealing and technically advanced website can give you as small business owners the edge it needs to stand out amongst competitors. With a quality web design crafted by an experienced web designer, you can be sure that your site will be optimized for search engines, mobile devices, and lightning-fast loading speeds.

This enables it to reach the widest possible audience while providing website visitors with a pleasant and memorable browsing experience that encourages them to stay on the site longer.

4. Time Savings

Time is precious in any business, so it makes sense to invest in a professional web designer when looking to create a new website. Not only do they have the specialized skills essential for building an effective site, but they also possess the necessary experience to help complete the project in a fraction of the time it would take if done independently.

In addition, they can provide priceless insights and recommendations on setup and design, saving you from hours of trial-and-error investigation or research.

By embracing these pros, your business will reap the rewards of having a well-built website without sacrificing the valuable time needed to stay ahead of the competition.

5. Ongoing Support

Having ongoing support is essential to any successful web design project. Professional web designers can help address any misunderstandings or minor details that may have been overlooked during the initial design process.

Plus, it's always a relief to know there's someone available to give advice and provide easy-to-understand explanations - especially when you are unfamiliar with web design principles and terminology.

Ongoing support helps maintain your website's function and removes stress so you can feel confident in your online presence.

6. Security

Keeping your website secure is a must nowadays; no one knows this better than a professional web designer. These experts can minimize the chances of your website falling victim to any potential hackers or viruses by following strict protocols and ensuring that all security measures are up-to-date.

They also know how to utilize the latest tools, such as firewalls, SSL certificates, and two-factor authentication safeguards, to keep your data and information safe and away from prying eyes.

With their help, you can ensure that whatever is posted on your site will stay secure - giving you peace of mind when protecting yourself and your customers.

7. Branding

It's easy to underestimate the importance of having a strong brand. Your business' branding is often the first impression potential customers form about you and your offerings, so it's essential to ensure it accurately reflects your values.

The best way to do that is by working closely with a professional web design company. They will be able to work with you to create an attractive website that captures who you are and can also help ensure that all of your marketing materials exude a cohesive feel.

This effort pays massive dividends in the current competitive business environment, as crafting an effective brand helps differentiate your company.

8. Accessibility

Ensuring that your website is accessible to anyone and everyone is increasingly important in the modern internet age. Whether it be individuals with physical or mental limitations, or just someone whose device isn't powerful enough to access certain kinds of content, it's up to a professional web designer to ensure that accessibility standards are being met.

With the help of an experienced designer, your website can become tailored to meet any accessibility requirement, guaranteeing an increasing number of visitors to your site.

Furthermore, such accommodations may bolster visitor loyalty as people recognize that you've made efforts toward equity and justice.

9. Customization

Customization is a key factor when it comes to web design. It can distinguish between an attractive and cohesive website communicating your brand message and a clumsy, cookie-cutter template with no unique flair.

A professional web designer understands that all websites are unique and is experienced in bringing custom solutions to the table. They will take the time to get to know your business, mission, and vision so that they can come up with a website design tailored specifically to your individual business needs.

Not only do these customized websites have a great visual impact, but they can also provide increased functionality and added value for your target audience. Only settle for tailored excellence - hire a professional today!

10. Professionalism

An attractive, user-friendly website shows potential customers and clients that you are serious about what you do and has invested in creating a professional online presence.

When it comes to creating a successful website, hiring a professional web designer is essential. From expertise and cost-effectiveness to time savings and ongoing support, there are many reasons why using an Edmonton web design company should be your first choice.

With their help, you can have the website of your dreams without sacrificing quality or functionality.

Final Words

So, you should consider hiring a professional web designer in Edmonton. Professional web designers are experienced and knowledgeable and offer the expertise required to create a website that truly stands out from the crowd.

So if you are looking for a professional web design company to help you create an attractive and functional website, look no further than kre8tive agency web designers. They will be able to guide you through the entire process and create a customized website that suits your business needs perfectly.

Instagram Shift to Video: Everything you need to know

paola@viibdigital.com (Paola Rohuede) — Tue, 17 Jan 2023 23:43:28 GMT

Are you a business owner in Edmonton or St. Albert, Alberta, looking to make the most of social media marketing? If so, you're likely familiar with Instagram and its recent shift to video content. With this new policy, businesses need to understand how to leverage video content while still maintaining their presence on the platform through pictures. Here is everything you need to know about Instagram's Shift To Video and how your business can utilize it.

What is Instagram Shift to Video?

Instagram Shift to Video is a new policy by the platform that states that they will focus more on video content. This means that videos will be prioritized in reach and visibility, with picture posts being pushed further down the timeline.

However, this doesn't mean that picture content isn't important - far from it! The shift means businesses must start creating and sharing video content to maximize their social media management efforts.

How Can Businesses Leverage Instagram Shift To Video?

While Instagram's shift to video might seem like just a normal policy change, it opens up many opportunities for businesses to use video content to promote their business.

Following are some tips that you can follow and take advantage of Instagram Shift to Video:

1. Create Engaging Content:

The key to success on any social media platform is creating content people will be drawn to. When it comes to video, make sure you create engaging, interesting videos with a clear message.

2. Share User-Generated Content:

Sharing user-generated content is a great way to keep your followers engaged and interested in your page. This could be photos or videos of customers using your products or services or pictures of people interacting with your brand.

3. Encourage Interaction:

Video content should be used to encourage interaction with your followers by asking questions or providing polls in the comments section of a post. This can generate meaningful conversations and provide valuable insight into what your customers care about.

4. Utilize Live Video:

Live video can be a great way to connect with followers in real time and give them an inside look at what's happening behind the scenes of your business. Whether you're broadcasting a new product launch or just having a Q&A session, live videos offer an engaging experience for viewers.

5. Take Advantage of Instagram Stories:

Instagram stories are a great way for businesses to keep their followers updated on what's happening without flooding their feeds with content. You can also use stories to direct people to other posts and pages and share exclusive content that won't be seen elsewhere.

6. Utilize the Full Range of Video Content:

Instagram offers a variety of video formats, from standard square videos to vertical full-screen videos. Take advantage of these different formats to ensure that as many people see your content as possible!

7. Measure Your Results:

The only way to know if your social media efforts are paying off is to measure the results. Make sure you're regularly checking in on metrics like reach, impressions, and engagement so that you can adjust your approach accordingly.

Following the tips outlined above, businesses can make the most of social media marketing with the Instagrams Shift To Video policy. As long as they focus on creating engaging content and encouraging interactions, businesses can use this new focus on video content to reach more potential customers online.

But the question here is: can you do all these things while also running your business? It's a clear NO. Social media management is a time-consuming and complex task requiring a specialized skill set.

Hiring a social media marketing company in Edmonton or St. Albert can help you create a successful social media plan that will engage your followers and convert them into customers - without taking away from your business operations.

Besides, there are many other benefits that a Social Media Management company can provide you, especially this new Instagram Shift to Video updates.

Let's learn everything about it in detail.

How Can Hiring a Social Media Management Company Help You Stay Ahead of Your Competitors?

In the era where Instagram is shifting towards video content to provide businesses with more benefits, companies need more time and resources to keep up with competitors in their space.

Here are a few ways that a social media management company can help you stay ahead of your competitors:

1. Professional Content Creation:

A social media management company can quickly and efficiently create quality content for your business by providing you access to a team of professional writers, photographers, and editors. This ensures that your posts are on-brand, engaging, and visually appealing.

2. Strategies & Insights:

An experienced social media management agency can offer strategies and insights into what content works best for your particular industry. They can also provide data-driven insights so you know which campaigns work best and why.

3. Comprehensive Analysis:

A social media management company can better understand what content resonates with your audience and why by tracking key metrics such as reach, engagement rate, likes/shares/comments, etc. This information can be used to refine strategies and ensure that the right messages are delivered to the right people.

4. Increased Visibility:

Having a social media management company handle your accounts will also help increase your visibility on social networks, as they can leverage their contacts, resources, and knowledge of best practices for maximum exposure.

5. Flexible Services:

Another great benefit of hiring a social media management company is that you can tailor services to your specific needs and budget. An experienced agent can provide the perfect solution if you need full-time or part-time support.

Hiring a social media management company in Edmonton or St. Albert can help you take advantage of Instagram's Shift to Video policy and reach more potential customers online. With a team of experienced professionals working on your behalf, you'll be able to stay ahead of the competition and maximize your social media marketing efforts.

Bottom Line

Why wait? Contact Kre8tive Agency for all your social media marketing needs, and get ready to reap the rewards of Instagram's Shift to Video. We will help you make sure your content stands out from the crowd, drives traffic, and reaches more potential customers.

Manifest Award for Kre8tive Agency

paola@viibdigital.com (Paola Rohuede) — Tue, 01 Nov 2022 21:51:14 GMT

The Manifest Recognizes Kre8tive Agency Among Edmonton’s Most Reviewed Digital Marketing Companies

At Kre8tive Agency, we believe in the potential of small businesses and their powerful impact on the Canadian economy. We offer unique, fully customized website design , hosting, app design, branding, and social media management services. Our unique “client-first” approach separates us from our competitors.

For this reason, we are proud to share a milestone we achieved this year. Kre8tive Agency was highlighted as one of the leading agencies on The Manifest in Edmonton’s digital marketing industry. A B2B guide, The Manifest is a business news and how-to website that compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and mid-market businesses.

Are you curious as to how we got here? Let’s take a look at where it all started.

Kre8tive Agency is a boutique digital marketing agency founded in 2016 with a mission to change how businesses manage their marketing needs. We recognize the challenges facing entrepreneurs with limited resources and budgets, and we will work with you to achieve your vision and gain freedom of time and peace of mind.

In 2021 , we worked on branding, web design and development project with No Planet B Refillery. The client needed a team to create new branding materials and redesign their website. Their website was difficult to navigate and required reaching out to each customer to confirm pickup or set local delivery schedules.

“The website that Kre8tive Agency built is personalized and can grow with me as I expand my business. Their team streamlined the site and saved me a lot of time when distributing my products.” – Kristi Huot-Besler, Owner, No Planet B Refillery

In 2022 , The Manifest recognizes Edmonton’s 15 most reviewed digital marketing firms, naming Kre8tive Agency among the leaders. The Most Reviewed Company Award on The Manifest features the top 15 companies on each listing page that have received the most number of new reviews in the past 12 months.

We value our customers more than anything. We would love to hear from you and answer any questions you may have about our services.

6 Advantages of Social Media Marketing To Skyrocket Your Business

Mon, 20 Dec 2021 21:35:24 GMT

Is your goal to reach large numbers of people and get them interested in your product or service? If yes, social media marketing is an efficient way to achieve this.

When it comes to marketing your business, there is no doubt social media is one of the best methods!

It’s one of the most powerful tools out there for business owners and digital marketers alike.

Let’s take a look at six advantages that come with utilizing social media as part of your overall marketing strategy.

Increase Your Companies Brand Awareness & Recognition

More than HALF of the world’s population is on social media, so needless to say, you want to be where your customers are.

Platforms like Facebook, Instagram, and Twitter make it easier than ever to build a brand!

They offer you the ability to directly engage with customers as well as social sharing. Both are amazing for raising awareness.

You can chat with customers right in your DM’s plus they can comment on and share your posts with their friends!

Take a look at the engagement from this one post and see the power of social sharing!

This tweet from Wendy’s got more than 300,000 interactions on this one reply and likely hundreds of thousands more impressions!

Wendy’s is one of the best when it comes to Twitter. Their strategy of clever comebacks and save roasts makes them stand out.

Think about the kind of presence and personality you want your brand to showcase online, and go all-in on it. With good content, you’ll find that social media offers awareness you just can’t get anywhere else.

Increase Inbound Traffic To Your Website

If your site doesn’t have a great domain authority and an A+ SEO strategy to go with it, your traffic is likely limited to your usual customers.

Meaning that people who find your website, do so using the same keywords you already rank for. Such as your business name or “(your service) near me.”

Social media is a great way around this, offering many ways to drive traffic to your website. Every social platform out there gives you the option of linking your website in the bio of your account.

The next step would be to get more eyes on your social media accounts, which in turn can lead to more clicks on your site.

One of the best ways to grow your audience fast involves using Facebook Groups.

Let’s say you’re a Chiropractor looking to grow your following and your website traffic.

Simply type “back pain” or any other relevant keyword of your industry into the Facebook search bar, then select “groups”.

Facebook allows you to join some groups as your business account. As you can see, in the top 3 results alone, there are over 14,000 people looking for answers to their problems.

Join these groups, and become a valuable contributor and member of the community. The more people you can help in these groups, the more likely they are to visit your profile. From there they might follow you and even visit your site. You can even filter groups by the city if you are a local business that only serves a single service area.

This is a great method for inbound traffic and growth!

This doesn’t even touch on social media advertising, which is another powerful tool for inbound traffic to both your profile and your website.

Generate Leads

Following up on the last point, these methods are amazing for lead generation as well.

The more people you help in a group on Facebook, or a DM on Twitter, or a forum on Reddit (you get the idea). The more you become a solution to people’s problems.

Which makes it likely the people you’re providing value to might buy from you.

If you are looking to generate paid leads instead of organic leads, let’s look at some stats.

What Do The Stats Say?

Social media marketing is the most effective tactic for improving lead generation. This is according to eMarketer , who ran a survey where 59% of marketers agreed.

To follow up on that stat, when asking B2B marketers what the best platform for lead generation was, a whopping 82% said it was Facebook.

The data makes it clear. Social media is the best lead generation tool available to your business.

To maximize your efforts, here are some key tips:

Make sure your profile is optimized with all your contact information, links to your website, and a clear Call To Action (CTA)
Make sure your CTA takes users to a responsive, well-designed landing page
Create high-quality content that compels users to click on your posts or ads

Gather Insightful Data About Your Audience & Understand Your Customers Interests

Without question, analytics is one of the most powerful tools available to you with social media marketing.

Most of the big social media networks provide comprehensive data on your followers.

Various analytics you can track may include things like:

Time of day your posts get the most engagement (I.E the best time to post)
Both the reach and engagement of your posts
What kind of content performs best (photos, videos, links, text-based posts)
Audience Insights (age, gender, and location of your audience)

There is more analytics available depending on the platforms you are using.

Away from analytics, you can gain an understanding of your clients based on what they’re commenting on.

Engaging in conversation in comments can be a great way to learn what your audience wants to see or know.

All this data can send your business over the top, make sure to use it!

Cost-Effective

You’d be hard-pressed to find any other marketing channel that offers what social media can.

All 100% FREE.

Every social media network that matters gives you the option to sign up and make a business profile absolutely free.

Business owners can see tremendous growth without spending a dollar! Although you can definitely pay for advertising if you choose to.

This offers you a near-infinite ROI. As long as you post good content, and engage with your audience, you should see your following grow over time.

If you decide you want to grow faster, you have the choice of paying for advertising. Which is also very cost-effective when compared to other forms of marketing.

Newspaper ads, commercials, billboards, etc… They don’t stack up against social media. Here’s why:

The average cost for 1000 impressions in Q1 2021 was $5.58USD. So for the cost of a cup of coffee, you can have your ads show up in 1000 people's feeds. As long as you have a great offer with a killer creative and the right targeting, the conversions can be amazing!

Where else can you get in front of 1000 people for $5?

Conversions

Speaking of conversions…

The more exposure you have on social media across various platforms the higher your chances for conversions are.

Every piece of content you produce on social media is another opportunity to lead people to your website and into your funnel.

In order to see the best results possible, consider optimizing your campaigns with the following:

Effective copy - Write as if you’re speaking directly to your target customer one on one. Keep your writing simple and concise.
Use the right visuals - High-quality images and videos will go a long way in the overall success of your campaigns and conversions.
Have dedicated landing pages - If potential customers engage with your ad and click on your site. You don’t want to confuse them with a ton of links and multiple CTA’s. Make sure you are sending them to pages that serve a specific purpose with a single, clear CTA.
Provide Social Proof - When people are deciding if your offer will work for them, they’ll first want to see that it’s worked for others. Be sure to include plenty of social proof.
Split Test - You could be a single edit away from success. Don’t give up on a campaign too fast just because the initial results aren’t there. Use your data, and be sure to make edits to the headlines, images, text, or CTA to see what performs best.

Putting These Advantages of Social Media Marketing to Work!

It can’t be overstated how effective social media marketing is and all the advantages it provides.

If your business isn’t on social media yet, you should get on it now!

Creating accounts takes less than 5 minutes, and the ability to connect with your audience can’t be replicated anywhere else.

Invest as much time and energy as you can into understanding each platform, and what kind of content performs best on it. Then provide as much value as you can to your audience. The sooner you get started on social media, the quicker you’ll grow!

Social Media Platforms for Small Business - Part 5 of 6

Wed, 23 Jun 2021 21:38:41 GMT

With over 2 billion monthly users, YouTube has become one of the most popular video-based platforms. More than any of its competitors, such as Instagram, Snapchat, or TikTok, YouTube has become the go-to platform for sharing information via video.

The general public utilizes YouTube as a place to learn about how to do new things. For example, if you needed to change out a doorknob. You can bet that YouTube probably has a video created by a locksmith or a handyman that will teach you how to perform the task.

The question now becomes, how does one wield YouTube as a powerful tool for business?

On YouTube, by creating a video channel, you can connect with your users in a totally different way than other social media platforms.

YouTube is an excellent platform to:

create visual and auditory content to back up your written content
create visual demonstrations of your products
use as a method to share personal press releases to your followers

YouTube is also a valuable tool to gather followers' contact information to grow your email list.

Pros

Videos drive more conversions
It is a great way to show off your brand's personality
Videos nicely complement other marketing strategies

Cons

Videos can take longer to produce
Users have high expectations for visual/audio quality
Ranking your video can be difficult

Taking all of the above into account, YouTube is a great social media platform to grow your business exposure. While the knowledge required to learn how to shoot and edit videos might take some time to master, it can be relatively inexpensive. The majority of smartphones are capable of recording high-quality videos, which the user can then publish with ease.

If your business could benefit from implementing YouTube as a marketing strategy, Kre8tive Agency can help! Reach out to us today for a free consultation.

Social Media Platforms for Small Business - Part 6 of 6

Wed, 23 Jun 2021 21:38:38 GMT

.As we near the finish line of our six-part blog series, in the edition we will be exploring the merits of Pinterest. Since its debut in 2010, Pinterest is one of the top social media platforms for small businesses, with 291 million active users today.

The vast majority of users are millennials. Over half are women between the age of 25 and 54 and most recent an upward trend is showing users being 40% men.

Pinterest gives a $4.3 return for every $1 spent on ads on average. Pinterest is a considerably less expensive and more profitable advertising platform when compared to Facebook or Twitter.

The key elements for utilizing Pinterest as a profitable marketing option for your small business is:

a consistent schedule,
creative pictures,
a strategy for gaining followers

Pinterest acts as a great traffic driver to your website. But not all businesses can thrive on this particular social media platform. Businesses specializing in home decor, cooking recipes, photography sites, travel, health and beauty are examples of the most successful companies utilizing Pinterest as a marketing platform.

Why, might you ask? Just like its competitor Instagram, Pinterest has content that is visually appealing and can be easily shared.

Creativity is the key with Pinterest. Nearly all businesses that have used Pinterest as part of their marketing strategy have shown a significant boost in website traffic. Surveys have revealed that 40% of Pinterest users have a household income of around $100k. Users pursuing Pinterest are there to spend their hard-earned dollars. With that in mind, it's not surprising that this platform is also great for driving conversions!

If your business falls within the businesses seeing success from Pinterest, we would love to talk to you! Call the marketing professionals at Kre8tive Agency for a free consultation today!

Social Media Platforms for Small Business - Part 4 of 6

Thu, 03 Jun 2021 18:37:15 GMT

Not surprisingly, LinkedIn has demonstrated staying power amongst the plethora of social media sites available. Perhaps because LinkedIn is geared more towards professionals using it as a networking tool or to seek new employment opportunities.

Just like other social media platforms, LinkedIn is also an excellent resource for content sharing. Rather than finding new customers, you're more likely to find business partners on this platform. Unless, of course, your market focuses on the business-to-business client, then you've come to the right place!

Pros

65+ million active users
Great for promoting business-related content
Perfect for networking
Makes it easier to recruit talent

Cons

Not designed for eCommerce
Better for home businesses or freelancers
Has a fraction of the users compared to other platforms

In summary, LinkedIn may not be the place to keep up to date on social adventures with your family or friends. However, it is still an imperative tool to be used in your professional life. By establishing a LinkedIn business page, you can show off your brand while expanding your professional network.

If you are a professional looking to expand your network by using LinkedIn but aren't sure where to start, Kre8tive Agency has the answers! Reach out to us today for a free consultation.

Social Media Platforms for Small Business - Part 3 of 6

Thu, 15 Apr 2021 15:57:40 GMT

When you think of Twitter, does the word ‘tweet’ or the ‘#’ (hashtag) symbol come to mind? It should! Twitter is the social media platform where the ‘#’ and the phrase ‘tweet’ first gained popularity.

To make Twitter content more searchable, Chris Messina (Blogger and Product Consultant) introduced the first Twitter hashtag in August of 2007. Since the hashtag introduction to the mainstream internet, hashtags have gone from a convenient way to group content to an indispensable tool.

From the get-go, Twitter had a brilliant marketing strategy with their character limit: give everyone a voice but limit the "noise." From businesses to journalists, even celebrities use Twitter to share stories, news articles, or humorous anecdotes every day.

When using Twitter for business, you can definitely find ways to monetize the platform. The most prominent way is by standing out from your competition. By consistently engaging with your audience and adding valuable content with all of your posts, you'll have potential customers wanting to know more about you and your business.

Pros

Ads see 1-3% more success than Facebook
Easy to engage followers and influencers
Free targeting with "#" and "@."

Cons

Lots of noise to compete with
Requires multiple tweets per day
Drives traffic but necessarily sales

In summary, Twitter can be a powerful tool for building brand awareness and connecting directly with other customers and influencers. However, keep in mind that Twitter needs its own marketing strategy, and you'll need to plan for multiple tweets per day.

Kre8tive Agency has a professional social media management team that can increase fan engagement and build stronger connections with your audience. Reach out to us today for a free consultation.

Social Media Platforms for Small Business - Part 2 of 6

Thu, 15 Apr 2021 15:57:33 GMT

In your personal life, you might mindlessly scroll through the various social platforms available to you. But unbeknownst to you, you are absorbing more than just funny cat videos or enjoying updated pictures of your favourite cousin's kids. With the invention of algorithms, advertisements for new and improved products now available from your favourite brands are strategically placed in your news feed.

Alternatively, in your role as a small business owner, you can use the various social media platforms to your advantage to attract new customers and establish your brand - all with the ultimate goal of selling your product to the masses.

In our last blog post in this series, we explored Facebook's advantages and disadvantages as a marketing tool for your small business. In this edition, we will be looking at the pictures-a-plenty world of Instagram.

Instagram is about as close to an "overnight success" story as it gets. Back in 2010, in less than two months following Instagram's launch, it had over a million users. That number has increased to now over 1 billion using the platform each and every day. Today, Instagram is one of the top social media platforms for business.

Initially, Instagram started out as a platform for sharing photos and still keeps this element as its core use. However, with the expansion to include videos in a feature called "stories ", Instagram has become a fantastic way for brands to showcase their products, values, and voice. As you can imagine, that means Instagram is one of the best tools for the generation of leads.

Pros

• Highly appealing visual aspect

• More popular than Facebook with the younger generation

• Created for mobile users

Cons

• Misleading metrics (# of followers doesn't necessarily equal engagement)

• Needs an aggressive posting schedule

In summary, Instagram is great if your audience is younger and typically shopping from mobile. Plus, Instagram created a "Checkout" feature which means it's fully set up for eCommerce. Your clients can now look at product images and purchase what they like directly from their Instagram account.

If you decide to use this platform (which you probably should), do some market research to make sure your audience is on Instagram. Creating a consistent posting schedule and make your photos engaging and relevant to your brand.

Kre8tive Agency has a professional social media management team to post graphics that shape and define your brand. We understand that every business is unique, and therefore, we are happy to customize a package just for you!

Social Media Platforms for Small Business - Part 1 of 6

Tue, 23 Mar 2021 17:18:37 GMT

Love it or hate it, social media is here to stay.

Starting in 2007, the first well known interactive social media platform was MySpace. Before overtaken by Facebook, MySpace was valued at roughly $12 billion. From that point on, Facebook then reigned king for several years. But not for long. There is always something newer on the horizon. When it comes to the best social media platform for your business, you’ve actually got lots of options.

In this blog series, we're going to focus on the top 6 best social media platforms for small businesses, including the advantages and disadvantages, and give our recommendations on whether or not they would be good for your business. Specifically, the platforms we will be looking at are:

Facebook
Instagram
Twitter
LinkedIn
YouTube
Pinterest

The first platform we will explore is Facebook. The founder Mark Zuckerberg undeniably built one of the best social media platforms for small business currently available.

Over 1 billion people actively use Facebook every day. Not surprisingly, Facebook has become one of the best ways to find your target audience, build an email list, and get new customers. But that's not all.

It's a fantastic place to interact with your clients once you've grabbed their interest. However, statistically speaking, Facebook's user base has dramatically reduced over the last few years. But fear not, Facebook will remain one of the best social media platforms for your small business in 2021.

Pros

Massive audience reach
Targeted advertising
Great for customer interaction powerful analytics

Cons

Ads require large budget
Take consistent engagement
Little-to-control if page is suspended

T o summarize, Facebook is a tool that is right for just about any business in 2021. While paid ads can become challenging to use and can become quite expensive, they're totally optional. We recommend to our clients that they have an active account with which to keep in touch and connect with users. If you have the budget but not time (or the patience), we can explore Facebook ads on your behalf.

Kre8tive Agency can give your business a professional custom social presence for a fraction of what traditional digital marketing agencies charge. Contact us to schedule your free, no obligation consultation today!

SEO, Google Rankings, Keywords - Oh My! - Part 4 of 4

Wed, 10 Mar 2021 19:25:18 GMT

Thanks for joining us in the conclusion of our blog series 'SEO, Google Rankings, Keywords - Oh My!'.

In the previous three blog posts, we have reviewed the impact 'On-page Factors', 'Off-page Factors', and 'Site Factors' have on Google search rankings.

Finally, we will be looking at ' Domain Factors '.

Your Domain can also affect your Google rankings. Some of the domain signals aren't as strong as they once were. Here are a few things worth of review:

Length of time the Domain has been registered. Google considers domains registered for more than 12 months as more trustworthy.

The history of the Domain . Did you take the Domain over from someone else? If there have been some penalties in the past, this history might affect its current rankings.

Country TLD extension . Suppose you are trying to target a specific local market. In that case, it is said that having a domain with a country-specific TLD (.uk. .au or .ca for instance) will help to achieve better rankings for that location.

If any of the above-described items have identified an issue with your current Domain, we are here to help!

SEO, Google Rankings, Keywords - Oh My! - Part 3 of 4

Wed, 10 Mar 2021 19:25:13 GMT

Hello Again!

We're happy to have you back for the 3rd of 4 instalments where we continue on this odyssey of examining what factors Google considers when ranking your website's relevance.

In this edition, we will be looking specifically at ' Site Factors '.

Certain site-wide factors can affect your site's search visibility as well. Such as:

Sitemap . A sitemap is the most efficient and straightforward way to index all of the pages on your website and communicates it to the search engine.

Domain trust. Trust relationships are the link between the administration domain and the communication domain. The trust relationship between these two domains enables the user accounts and other global groups to be used in a domain other than the domain where the accounts are defined. The building trust factors of your domain will certainly pay off in your SEO rankings.

Server location. It is believed that a server's location helps to boost the SEO rankings for that particular country or region.

Mobile optimized site. A mobile-optimized site is considered to be a far more up-to-date website. Mobile optimized websites will reformat itself for a list of handheld or tablet devices. This considers reformatted content, differently optimized images, and larger navigation buttons, depending on whether the user is on an iPhone or other device.

Google Search Console integration. Finally, having your site verified Google Webmasters Tools helps with your website's indexing. Even if that's not the case, the tool provides valuable data you can use to optimize your site better.

Think of 'Site Factors' as a metaphor for building a house. The factors described above are the building materials needed to ensure a solid foundation exists.

Stay tuned for our final post in this series where we will explore the impact 'Domain Factors' have on your search visibility.

If you have any questions about whether these factors are incorporated in your website, the experts at Kre8tive Agency are here to give you the answers.

Book a free consultation with us today!

SEO, Google Rankings, Keywords - Oh My! - Part 2 of 4

Fri, 18 Dec 2020 20:53:29 GMT

Welcome back to 'Part 2 of 4' in the blog series where we examine the factors that Google takes into consideration when ranking the relevance of your website.

This week, we will be looking at ' Off- Page' Factors .

When ranking your webpage, Google looks at several relevancy factors outside of your actual website. Such as:

The Linking of Domains . The number of domains linking to your webpage is one of the most crucial ranking factors.
The Linking of Pages . There may be some links from a particular domain to your website. The rating factor of the linked pages becomes a ranking factor taken into consideration relating to your page too. It is much more beneficial from a relevance perspective, to have links from several individual domains rather than from just one domain.
The Relevancy of the Link. Links from other webpages related to your webpage's topic carry more relevance for search engines.
The Authority of Linking domain . The Authority of a domain is considered a ranking factor too. For that reason, a link from low authority page to a high authority site will be worth more than from a lower domain authority one.
The Links from a Homepage . Links from a home page of a linking domain carry much more strength than those on one of its pages.
The Domain Authority of Linking page . Links from your webpage to other pages with higher domain authority will be a more significant factor than those on low authority domains. You should always strive to build links from high domain authority websites.
The Do-follow vs No-follow links . Google officially stated that they don't count no-follow links (i.e., a link with 'rel=nofollow' attribute attached). The number of your do follow links can affect your rankings too.
The Diversity of Link types . Too many links of one kind may raise a flag as a spam indicator which can negatively impact your rankings.
The Contextual Links. Links within the content of the webpage are worth far more than links used in a sidebar only.
The Link Anchors . These can be indication of web spam, which ultimately can negatively impact your rankings.

To summarize the 'Off- Page' Factors, often webpages linking to and from your webpage have a either a negative or positive bearing on your overall Google ranking.

In our next blog post, we will explore the impact 'Site Factors' have on your search visibility.

Does this all seem like Greek to you? Not to worry!

Kre8tive Agency is here to help you make sense of it all. We would suggest running a website audit on your existing web page to see what factors are affecting your current Google ranking. Contact us today!

SEO, Google Rankings, Keywords - Oh My! - Part 1 of 4

Fri, 18 Dec 2020 20:42:05 GMT

Congratulations! You have recently launched a website for your small business. Your next logical step is to let the world know you're online and open for business! What do you need to do to get your website noticed on the world wide web?

The internet is an enormous platform. Rumour has it that Google uses about 200 various factors to rank a site. Wow! That can be intimidating.

But which of those 200 factors carry the most punch? How do you weed out the less important factors?

Lucky for you, we have put together a list of terms and guidelines that can help you to navigate the jungle that is known as the SEO (Search Engine Optimization). Along with how to get your website to rank the highest within the Google Search.

Over the next few weeks, we will be sharing a series of 4 Blog Posts explaining which factors are essential in making your website the most visible in terms of SEO. The elements will be broken down into: On-Page Factors, Off-Page Factors, Domain Factors and finally Site Factors.

Today's blog post will focus on ' On-Page factors '.

Ensuring the critical On-Page factors are addressed will determine how well your webpage is optimized and will ultimately have the most effect on its rankings. Here are the On-page optimization factors that can affect its search visibility:

Keywords in the title meta tag . The title meta tags are used to describe the content on the page. By using a keyword in the title tag, the search engine will use this as a ranking factor. The keywords should be placed at the beginning of the title tag rather than at the end. Webpages that are optimized in this manner will rank higher than those that did not.
Keywords in meta description tag . The ultimate goal is to gain user clicks from search results pages. By including the keyword in the meta description tag, this serves as, yet another relevance factor used for ranking by the search engine.
Keywords in H1 tag. H1 tags are used as another relevance factor and serve as a description of the content of the page.
Keywords being used in the copy of the page . Using the keyword in the copy sends a relevancy signal of what the content is about.
The length of the content . These days searches on Google look for authoritative and informative content to rank first. The longer your content is will give you a greater chance that you can cover more aspects of your topic.
Duplicate content. Try to avoid using duplicating content by writing original copy for each page. Your rankings can be affected by having similar content across various pages of your site.
Use of Canonical tags. This tag tells Google that one URL is equivalent to another. The tag clearly states that despite two pages having the same content, they are one.
Image Optimization. Images on your webpage can send the search engine relevancy signals through their alt text, caption, and description.
Content Updates. Google algorithm prefers updated content. Create a strategy to update certain types of content at a minimum of once every 12 months.
Outbound links. The use of too many outbound links can significantly diminish the page's PageRank, hurting its search visibility. Outbound links can affect your rankings, so only use them in moderation.
Internal links. The established strength of factors can be passed between Interlinking pages on your site.
Keyword in URL . Including the keyword in the URL slug is another way to send a relevancy signal to Google.

We hope you have found this blog post both informative and insightful as to what factors Google uses to rank webpages. Stay tuned for our next blog post where we explore Off-Page Factors that can increase your Google relevance.

Kre8tive Agency ensures all of our web designs come fully optimized, incorporate the above-mentioned factors along with a variety of other SEO strategies. We want to be sure your website ranks well in the Google search results.

Not sure how your website stacks up? Contact Kre8tive Agency today to arrange for a website audit.

Small Business: Prospering During a Pandemic

Wed, 18 Mar 2020 18:03:42 GMT

Don't Survive, Thrive!

If you want to know how it feels to be a small business owner during the coronavirus pandemic? Remember when the Titanic was sinking, and the band continued to play? Well, we’re the band.

Nothing lasts forever. Neither will the need for the social distancing measures we are taking currently to protect ourselves and those we love from the spread of Covid-19.

But what happens when life as we know it returns to normal? It won’t be for a few months into the future before we know the true economic cost of Covid-19. There is no doubt that small businesses will be affected the most, such as your local bar, coffee shop, bakery, dry-cleaners, barbershops etc. All the “non-essentials” have been shut down, some by their own choosing and the rest at the direction of the government yesterday. Grocery stores remain open, and the constant social media posts of long line ups and barren shelves at Costco and Walmart, confirm that these big businesses will be OK. It’s the little guys and gals who will ultimately be most affected and will need the most support.

What can you as a consumer do to help small business owners in your community?

Implementing a #Five4Fifty campaign. Make a pledge to spend at least $5 at a small business every day for the next 50 days (about 7 weeks, the critical window of time in Canada) It’s a loaf of bread, or a bouquet of flowers. Don’t have $5 a day? Do $3 or $1—every little bit will help. Don’t have the spare money at all? Telling a friend or family member about #Five4Fifty is free!

You can participate in #Five4Fifty from the comfort of your own home as social distancing has become the recommended course of action. Shop online from independent stores or buy gifts cards you can use at a later date. Local restaurants are getting creative by offering amazing deals for take-out or curb side delivery.

What can you as a small business owner do to maintain momentum during this time?

Three words: Social Media, Social Media, Social Media .

The general public is a captive audience who is stuck at home right now and spending an infinite amount of time on social media. Whether it’s looking for the latest update on the pandemic or researching their favorite products or services.

This is your opportunity to stay top of mind. If you’ve always thought about posting videos featuring yourself talking about your products or services, now is the time. If you don’t currently offer e-commerce on your website, implement it now. If you don’t currently have a social media strategy in place for your small business on Facebook, Instagram or any of the other local platforms, take the opportunity to set those up. By taking the steps to ‘sow the seeds’ now to ensure the longevity of your small business, you will reap the bounty after the pandemic passes.

If all of these sound-like great ideas but leaves you feeling lost or overwhelmed on how to get started, Kre8tive Agency is here to help. Contact us today to discuss what strategies and/or opportunities exist to capitalize on your small business.

Blogging for Small Business

Mon, 23 Dec 2019 04:22:12 GMT

Another way to drive traffic to your website is by starting a blog for your business. Great! But where do you start? Other than creating content, what else do you need to get your blog launched on to the world wide web?

But let’s cover the “What” and the “Why” before we get to the “How”.

What Is Business Blogging?

Business blogging is a marketing tactic that uses blogging to get your business more online visibility . Blogging is the act of creating short-form content. Your blog posts are about a particular subject matter related to your business

A "blog post," is posted to your website's "blog" – your real estate on the world wide web (or a part of your website) where you house all of those posts.

Why Should Businesses Blog?

To make your website a valuable marketing asset, you need people to actually see it. Regardless the size of your business is, you can build trust within your particular niche by providing useful and insightful information in your blog posts. Eventually your audience will come to see you as trusted authority, with the desired result being higher customer conversion rates. Blogging is a great (and inexpensive) tool for a businesses looking to gain a trustworthy reputation when competing up against with larger companies for smart market share.

How do I start a Business Blog?

If you have a website already, most providers have a blog option included on their website, and even use the same software to create blog pages. Something to be cognizant of is any restrictions in terms of design, functionality and SEO which may or may not impact the successfulness of your business blog.

If you don’t have a website and you’re starting from scratch, you will need to select and register for a domain name. Try to choose a ‘.com’ or ‘.ca’ domain (as opposed to .net, .biz, etc.), if possible, and use your trademarked business name if it’s available.

Next up, you will need to pay to have your blog hosted which will cost more than the domain rental. There are a number of web hosting services on the market. Do your research!

Continuing on, you’ll want to choose a blog platform theme. Ideally, you’ll want a blog platform that allows you to easily customize the look and feel of your blog. A number of things to consider is the responsivity of customer support, the ability to customize and finally, how will the blog displays on a number of different devices (i.e. desktop, tablets and mobile devices).

Now comes the fun part and ultimately the reason you decided to start business blog in the first place. Before you dive in, however, it’s important to think about the purpose of your blog:

• What is your main objective? Is it to get leads, build your email list or become an expert in your field?

• How often will you commit to blogging? Two to three times a month is ideal, but blogging once a month is better than nothing.

• What’s the “voice” of your blog? Casual and fun? Authoritative? Academic?

• How will you get your readers to take action while on your blog? An email opt-in box? A link to a sales page? Or a call to action to fill out a request for a quote?

Have we overwhelmed you? We hope not! But rest assured, if you still want to become a part of the business blogging game, Kre8tive Agency can help! We offer everything you’ll need to start your very own business blog starting from securing a domain name, to obtaining a blog host and all the way to blog content creation! Contact us today!

How to use Facebook hashtags

Sat, 14 Sep 2019 00:13:24 GMT

Are you confused about when and how to use Hashtags on Facebook?

Facebook creates a unique URL for a hashtags used. The purpose of this URL is to point people to a specific conversation to encourage more people to use the hashtag and create more relevant content and ultimately more conversation. Using more than 1 hashtag in your Facebook posts is not advisable.

Results from a study by Social Bakers:

• Posts with 1 or 2 hashtags averaged 593 interactions

• Posts with 3 to 5 hashtags averaged 416 interactions

• Posts with 6 to 10 hashtags averaged 307 interactions

• Posts with more than 10 hashtags averaged 188 interactions

As you can see, in the case of Facebook hashtags, keep them to a minimum and make sure they count! How? I recommend using industry specific hashtags and creating your own if they will be relevant to your audience.

For help with hashtags and more contact us at info@kre8tiveagency.com .

What is SSL Certification?

Sat, 14 Sep 2019 00:08:27 GMT

Why does your website need an SSL Certificate?

Have you ever noticed that some URLs start with "http://" while others start with "https://"? In the simplest terms, the extra "s" means your connection to that website is secure and encrypted. Any data you enter is safely shared with that website. The technology that powers that little "s" is called SSL, which stands for Secure Sockets Layer.

Over the past few years, Google has been a driving force in the mission to create a safer, more-secure websites. In their quest for ‘HTTPS Everywhere,’ the powerful search engine has made weeping changes including using security as a ranking signal in their search algorithm and marking all non-HTTPS sites ‘Not Secure’ on Chrome. As a result, HTTPS encryption has become a must-have for any organization with a reputable online presence. Nobody wants to get a security warning from Google.

To ensure our clients are always in good standing, we include free SSL certificates with every Kre8tive website ! Contact us for more details.